Top 5 Drawing & Coloring Apps on iOS in South Africa: Q2 2022

The second quarter of 2022 saw intriguing trends in the performance of the top five drawing and coloring apps on iOS in South Africa. Here’s a closer look at the weekly downloads, revenue, and active user metrics for these popular applications.

Color by Number：Coloring Games by Wildlife Studios experienced a consistent weekly revenue, peaking at around $482 in the first week of April and maintaining a steady average of approximately $370 to $410 throughout the quarter. Weekly downloads showed fluctuations, starting strong at 694 and peaking at 750 in the first week of April, with a notable dip mid-quarter before rising to 745 by the end of June. The app’s weekly active users ranged from 2.4K to 3K, peaking at 3.1K in the final week of June.

AntiStress Adult Coloring Book from ROMAN SAFRONOV had a varied revenue stream, with a notable peak of $450 in the last week of April. The app saw an increase in revenue through May, averaging around $380, before dropping to $54 in the final week of June. Weekly downloads were minimal, with occasional spikes to 10 downloads in early June and a low of 4 downloads in the last week of June.

Colorfy: Coloring Book Games, another app by Wildlife Studios, saw a relatively stable revenue performance, peaking at $489 in the first week of April and maintaining an average of around $260 to $300 throughout the quarter. Weekly downloads started at 376, with fluctuations throughout the quarter, peaking at 348 in the last week of June. The app’s active users ranged from 606 to 910, ending the quarter at 902.

Colorgram: Adult coloring book by 4 Axis Solutions (Pvt) Ltd showed a steady revenue trend, with a peak at $350 in the fourth week of May and a consistent average of around $300. There were no significant weekly downloads or active user metrics to report for this app.

Disney Coloring World by StoryToys Limited had an interesting revenue pattern, peaking at $291 in the third week of April and the third week of June. The app experienced a dip in revenue to $95 at the end of May before recovering. Weekly downloads were highest at 339 in the second week of April, with fluctuations throughout the quarter, ending at 220 in the last week of June. Active users ranged consistently between 572 and 754, peaking mid-quarter.

These insights into the performance of drawing and coloring apps in South Africa on iOS during Q2 2022 are brought to you by Sensor Tower. For more detailed analysis and data, visit Sensor Tower.